Right Thinking From The Left Coast
I find that the harder I work, the more luck I seem to have. - Thomas Jefferson


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Jesus is a Dreamy Hunk!

Believe it or not this is a real news story, not something from The Onion.

After years of trying to sell Bibles to one of the nation’s savviest, most cynical consumer groups, Bible publishers at Thomas Nelson have developed a new way to snare adolescents’ interest: turning the sacred book into a magazine.

Revolve, the new Bible for girls between the ages of 12 and 17, offers the complete New Testament in a fashion magazine format, replete with images of stylish, smiling young women, quizzes and celebrity birthdays (sorry, no horoscopes).

What was the inspiration for this product?

Laurie Whaley at Thomas Nelson publishers said the idea for Revolve developed after market researchers discovered a shocking truth about teenagers: they don’t spend a lot of time reading the Bible.

Shocking!  Oh well, if they can make the Bible interesting and kids like it, hell, I’m all for it.

Posted by Lee on 08/29/03 at 09:44 PM in Life & Culture • Permalink

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